Monday, July 20, 2015

Chapter Nineteen

Make Them Identify with Your Choice

29 comments:

  1. Wow, the identity strategy is super manipulative! I am familiar with irony so that seems simple. I would have a hard time with code inoculation because I don't remember big words! Haha

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    1. I dont think code inoculation always has to be big words, maybe big words when your trying to appeal to nerds or people who like big words, but i think you just need to use words that appeal to that group and its not always gonna be big words.

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    2. I agree with Makenzie. Using big words is for a specific audience. Since we live in a more conservative area big words aren't going to be very effective. If we lived in a more blue state area big words would be more effective.

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    3. I agree with mak and reva, it says in the book that it attracts a specific group.

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    4. Some people actually get offended when you use "ten dollar words"-- its all about knowin gyour audience and knowing when it is appropriate to speak with "big words" to avoid offending people

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    5. Exactly. If you were making a commercial aimed at, say, 1st graders, you wouldn't use words like "contrarian".

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    6. I agree, when i read about code inoculation I realized it doesnt always have to be about attracting an audience with big words becuase every audience is attracted in different ways.

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    7. I agree with Makenzie on this one you just have to use words that fit the crowd you're in. Like Makayla said people tend to get offended when you start talking over their heads.

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  2. I thought code inoculation was very interesting especially with advertising and when people advertise they're aiming it at a certain group of people and use code words that appeal to that group...very interesting!

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    1. I thought it was interesting reading those code words and thinking some of them could work on me. I hope I don't fall for any code words in ads now.

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    2. I agree but i feel like the code words would be easy for me to fall into, or go with. Know i am keeping my eyes more open!

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    3. Ok that makes more sense! And yes..it is interesting! I misinterpreted it.

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    4. Yeah I would assume chronic dry eye commercials are aimed towards a specific group of people.

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    5. I also thought code words were intersting to read about; it makes me wonder how many times ive fell for code words myself. I think now i can be more aware.

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  3. I thought the fact that advertisers use code words wasn't surprising, but I didn't think about them doing it. When I read the words I could relate to some of them and even thought some of the ads may (figuratively) work. I'm glad that he put the chapter about defense of code words in.

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    1. Yes, I knew that advertisers used code words but thinking about them is different.

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    2. YEah the code words were COOL!

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    3. Code words are super cool!!!

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    4. Code words were fun to read about. Like you I wasn't surprised to hear that advertisers use this method.

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  4. I liked this chapter, because of all the interesting codes but some of them were long and probably hard to remember, but it was a very fun chapter to read.

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    1. I agree it was very fun! The examples just keep getting better!

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  5. I recollect nothing and I feel like even the author is dragging out information to make it longer. Nothing interests me in this chapter. The information in the public debate was okay I suppose.

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    1. Exactly. I feel like a lot of the information he says isn't even that useful, and some of the examples are just kind of useless. Not all of the examples are useless though.

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  6. WOW! Irony is a hidden language...? That's awesome! I personally think irony is great, and now I know that I can use it for some really persuasive arguing. I also think its funny that he always relates code grooming to chimps.

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  7. The irony segment to this chaoter was really cool because I LOVE irony, so it was ncie to read about something that I truly enjoyed

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    1. Same here. I liked his example of the lady in the movie theater, because I definitely know people who are like that.

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  8. I like learning about how the meaning of certain words, like "ideology", change over time. I also thought the identity strategy was interesting. It kind of reminds me of, like, cliques in high school.

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  9. Learning the new subjects throughout this chapter were interesting. This chapter was comprehensible and fun to read. I like how when he mentioned how several arguments lead to getting interrupted, distractions, subject changes, and losing train of thought; i have noticed this in several arguments and it was funny how he mentioned this.

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  10. I have always had an appreciation for irony and the irony of certain situations. I love that he presented it as a hidden language. This was fun to read.

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